We were pleased to see the results of a recent poll conducted by Dean’s, a brand you’ll probably know better for their fine quality shortbread than their market research! The survey was complied as part of their 40th anniversary celebrations, and they wanted to know what makes women happiest in their 40’s, the results were enlightening, and very encouraging for John Dick & Son.
Some say, ‘life begins at 40’, and for many women that would appear to be the case, perhaps because they have reached a stage in their lives when job and financial security is more assured. Perhaps they are enjoying more time to do the things they want and experiencing a little less stress? 35% of those taking part expressed that being more financially secure made them happiest, whilst 31% said being settled and confident in a career was an important factor in their personal happiness.
Maybe that extra time you find for doing the things you like is spent pampering yourself – and why not? 33% of respondents said that knowing what styles suited them rather than keeping up with fashion was what made them happiest. And 30% said being confident in their body was the thing that made them happy.
Family and relationships featured in the survey, however it would appear that our homes also play a very important part in achieving happiness and satisfaction. And as Dean’s highlight in their blog post, this may explain why Kate Moss, now 41, has recently turned her attention to interior design. Kate is no stranger to fashion, and she is extremely confident with about her own appearance, so why venture into interior design? Maybe the Dean’s survey can shed some light. 56% (the highest amount) of participants said the thing that made them happiest was their home.
So, it would appear that health, family, job security, friendship, and confidence are all important to the happiness of women over 40, but the most quoted source of satisfaction and happiness is derived from their homes. So, you can understand why we at John Dick & Son are taking encouragement from the poll.
Congratulations to Dean’s on reaching their 40th anniversary, and thank you to them for commissioning the poll, and for allowing us to use it in this blog. Please take a minute to visit their website, they have some truly fabulous products and some great recipe ideas that you can enjoy in the comfort of your own home. And, if you’re planning to treat yourself to something new for your home, please drop into our showroom and see the wide range of furniture we have to offer. We’ll even provide you with a coffee whilst you browse!
The infographic below provides some of the main findings of the poll, simply click on the graphic to view or download a bigger version.
All figures, unless otherwise stated, are form YouGov Plc. Total sample size was 1472 women. Fieldwork was undertaken between 17th – 20th September 2015. The figures have been weighted and are representative of all GB women (aged 40+).
